20 tips to creating an irresistible offer

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Tip #1 – Sell Something for $1

Selling something for $1 means that you will get as many sales as possible.

This overcomes the objection to spending lots of money.

The process of doing this though will in turn show that your transaction process can be trusted AND let you save payment details.

Tip #2 – Run a Discount

This lets you test different price points but also creates a sense of urgency.

You can set a deadline for this to further increase the sense of urgency.

Tip #3 – Use a Video

Video can be extremely effective for conveying a message quickly, while also creating an emotional response.

It is far more engaging than text.

Tip #4 – Make it Different

Have a USP.  Don’t sell the same thing everyone else is.

How is your offering different? And how will you communicate that?

Tip #5 – Presentation is Everything

The way you make your product look – even if it’s just an eBook – can transform the perceived value and excitement.

Design and first impressions are important.

Tip #6 – Tell a Story

Narrative is “SEO for the human brain.”  This engages people and gets them emotionally invested.

Everyone loves a story so what is yours?

Tip #7 – Drop the Jargon

Sales pages and home pages covered in jargon do nothing to build interest.

People will get bored, distanced and switch off.

Tip #8 – Know Your Audience

Create a “buyer persona” and try to get inside the head of your ideal customer.

Who are they? Where are they? What do they think? What do they say?

Tip #9 – Offer Free Value

Give as much away for free as you can.

This builds good will, while also allowing you to demonstrate the value you’re capable of offering.

Give something first before asking for a sale.

Tip #10 – Ask the Audience

Not sure why your item isn’t selling? Why not just ask the people who you are trying to sell it to?

Their answer may surprise you.

Tip #11 – Research the Competition

See what your competition is doing to set yourself apart and gain ideas.

Don’t worry about the competition. But it’s good to get inspiration.

Tip #12 – Have a Value Proposition

Know how your product makes life better.

Focus on this in order to sell. Sell the benefits and not the features.

Tip #13 – Create Urgency

Most sales are made on an impulse. Don’t let your visitors leave and “think about it.”

As mentioned with the coupon, how else can you create urgency?

Tip #14 – Use Psychology

Understanding the psychology of your audience will allow you to sell much more effectively.

How else can you appeal to their senses?

Tip #15 – Create Tiers

Having tiers for your items means you can appeal to people with a range of budges, while also increasing the total spend incrementally!

Experiment with the pricing but usually 3 tiers works well. More may create buyer’s block!

Tip #16 – Don’t Try to Appeal to Everyone

Appeal to everyone and you will appeal to no one.

Who are you aiming at?

Tip #17 – Provide the Best Service

Good service will come back and reward you.

This can be marketing as much as after sales care.

Tip #18 – Have a Money Back Guarantee

This is an easy way to overcome many of the most pertinent objections to buying: people worry that the product won’t be up to the quality you promise.

Speaking of which….

Tip #19 – Offer Value

Too many people look for ways to sell quickly. Don’t focus on that. Focus on ways to offer an amazing experience to your buyers.

The rest will come.

Tip #20 – SEO for the Human Brain

This is far more important than SEO itself.

Understand how to get your audience to react, and you can sell anything.

We hope these tips help you re-align your messaging. And improve your online sales!

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