Barack Obama Embraces the Power of the Web – Sales Lessons For Small company


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The presumptive Democratic Usa president nominee has truly embraced Web technology! Barack Obama won primaries in Iowa, North Dakota plus Montana! His campaign raised more than $300 million dollars during the main Democratic campaign! He defeated popular U.S. Senator Hillary Clinton! By using social media and web tools, Barack connected with millions of possible democratic voters and raised huge amount of money. How did he do it? The reason why was he so successful? How exactly does this relate to you and your business?

Brent Leary, a CRM expert, loudspeaker, popular columnist and award-winning tumblr who has a popular internet show, “Technology for Business Sake” says, “He can make history if he gets to be our next president. Not only when you are the nation’s first African-American president, yet he is also being referred to as possibly the first customer relationship management (CRM) president. You also may even consider your pet to be the first social media president depending on his campaign’s savvy use of the Internet.” Brent wrote a comments in Black Enterprise Magazine. Furthermore, he created a great slide display on Share Slide. Recently, Brent hosted a recent webinar entitled, “Barack Obama’s Social Media Lesson to Little Business” with successful popular company development expert, David Bullock.

Clearly, Barack Obama has adopted a brand new media strategy and it is having a optimistic impact on his political campaign! For example, they are everywhere on the Internet! He announced their candidacy via the web! Barack weblogs! A blog is a website which has a individual’s personal thoughts plus observations. Millions of people read his views and political views online! Barack is also podcasting! A podcast is really a video or audio file that could be downloaded from the Internet. He has a Youtube . com channel with over 1,145 videos! On one particular video, he previously 1.2 millions views plus over 4,230 comments! More than Fifteen million of people have viewed a music video by singer/producer Will.I. Am. that promotes people to vote for Barack! Additionally, people can download video clips associated with Senator Obama to their cell phone everyday! “I Got a Crush upon Girl”, a popular music video in regards to a woman’s infatuation with Senator Obama has received much attention! It offers recorded over almost 9 mil views and over 42,1000 comments! Amber Lee Ettinger, the particular “Obama Girl” in the video offers 115 videos on YouTube! Barack has perfected the power of the moving image plus successfully applied it to their campaign! Imagine if more business owners would learn this new technology plus adapt it for their own advertising campaigns. What would be the sales effect? How could YouTube benefit your company?

YouTube is not the only network which has garnered success. Barack is active on other social online networks too! He has over one million friends and supporters on his Facebook page! Barack tweets. That is, he could be using Twitter. Twitter is micro-blogging. Subscribers can communicate and stay connected with friends and associates simply by sending short messages. Barack offers over 39,594 followers that track his daily activities. Likewise, this individual tracks 40, 872 people! The number of people does Senator Hillary connect to? Just 4,148 and she comes after nobody! What does that communicate in order to potential voters? What would happen when more business people would actively take part in business-oriented social networks? How many more customers, strategic partners, alliances and cable connections could you make? How would this particular improve your sales?

Obama’s campaign has established over 123 widgets! These virus-like agents are added to any internet site or blog to share his eyesight, mission and message of alter! Widgets are mini-websites that contain particular and unique information. Over four,150 video widgets, 3,252 news widgets and 3240 conference widgets have been installed on websites or even blogs! That is over 10,642 raving supporters and fans which have placed an “Obama Button” on the website or blog! Conservatively, when just 100 people saw this particular widget, that would produce over 1.6 million more hits to get Barack! What would happen if all those visitors installed it on their web sites too! The viral impact to get Barack would be huge! What does this particular mean? What would be the business effect if entrepreneurs had widgets advertising their products and services? Specially, just how would you benefit from the exposure?

Also, Senator Obama sends out daily emails plus news releases that are distributed daily to supporters, community organizers, close friends, politicians and financial contributors. Lots of people are briefed and updated every day on Barack’s activities, speeches, views, views and campaign stops. In case more business owners use the power associated with news releases, electronic newsletters plus emails, how would this boost their company and brand awareness?

Most people would agree that Senator Obama’s new media strategy continues to be quite successful! How has this particular relatively unknown U.S. Senator from Illinois improved his electronic image and web presence? If you do a browse the Barack Obama’s name online, you will get almost 57 million search engine results! Barack’s viral marketing campaign has been a achievement, not just in the United States but all over the world! With a search on your name, company or even your keywords that describes your business, exactly what search results do you get? If you are not within the first page, guess who is obtaining the business? Your competition! By understanding, taking on and harnessing the power of the Web, every entrepreneur can become more successful!

What does this mean for you as well as your business? How would this effect your sales and business is that you simply adopted a new media strategy plus action plan? If you are not actively using the Internet in order to attract potential clients, start now! You can not pay for, not to start now! Your business might rely on it! There is plenty of opportunity to create your web presence and digital image. You need to start now! Ignorance is not an option. Do not allow the Internet and others define you, your own brand and company! Take control!

Here are some suggestions:

o Conduct research online on your name, company and key phrases.
o Learn more about the Internet and how to utilize it to your advantage.
o Start reading company blogs and news releases.
o Discover interesting videos in your market or profession.
o Join the social network to connect with potential clients plus referral sources.
o Start running a blog your personal views and observations in your industry.
o Start video plus audio podcasting.
o Begin writing and submitting articles and submitting them to directories which will search your target market.
o Begin an electronic newsletter.
o Initiate the monthly or weekly news release advertising your company.
o Review your company internet site and your SEO parameters and suggestions.
o Offer free trials plus tools to encourage prospects to test your products or services.
o Discover what web 2 . 0.0 tools that you could use in your company and start using them now!

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