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When it comes to making a brand for a blog or a internet site you will have a ton of different options concerning how you want to approach the process. One of the greatest decisions you will have to make though is actually you intend to include yourself as a important part of your branding. Are you going to become the brand?
Examples of Personal Brands
The very first question to ask is what this may look like what does a ‘personal brand’ really look like as a blog?
An example would be to look at Tim Ferriss’ fourhourworkweek.com/weblog/. This is a hugely successful blog in the fitness/self-development/productivity niche that was released off of the back of the ‘Four Hr Workweek’ blog.
While ‘Four Hr Workweek’ is a brand in itself, the website is also plastered with images associated with Tim and his name generally. In this manner, he has become inseparable from their brand.
The same thing can be seen if you go through the Smart Passive Income Blog by Dab Flynn whose name is right upward there on the banner. Both these blog owners will also regularly appear on podcasts and YouTube videos, allowing users to access know them.
Then you have somebody like Tony Robins whose brand name and name are inseparable.
Precisely why This Works
If you’re trying to develop authority and trust in a particular market or industry, then having a individual brand is an excellent strategy. That’s since personal brands are particularly unforgettable the human brain evolved to remember titles and faces far more than unique words and titles.
Likewise, by using your own name and face a person give your brand instant character as well as inspiring more trust. In this way, you are effectively ‘staking your reputation’ on what you say and people can feel like there’s someone they could in theory contact if ever they had any queries. All this helps to inspire trust.
Private brands work even better if you are in a position to somehow ’embody’ your message, products or services. If your niche is fitness then you definitely need to be in great shape. If your niche is definitely dating, then you need to have an attractive companion etc.
This way, you can become at the same time a role model and proof that the product or techniques work.
Lastly, building a personal brand can eventually become a springboard to celebrity. If that is something that interests you, then this tactic is a must!
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